For coaches, courses and consultants selling $500+

Every knock gets answered.

Doorman answers your Instagram DMs and comments in your words, day and night, and takes people from “how much?” to “I'm in”.

No card to start. No commission, ever.

Sell something over $59?One extra sale a month and Doorman has paid for itself. Try it free for 7 days.

What it does

Replies in seconds, 24/7DMs and comments, even at 3am. Trigger words send your link straight away.
Handles the hard questionsPrice, what's included, “is this for me?”, “that's expensive”. Answered the way you would.
Sounds like a personShort messages and natural pauses, in your followers' language.
Passes you the tricky onesIf someone needs a human, it hands you the chat and goes quiet.

Set up in minutes

  1. Connect InstagramOne tap, with Instagram's own login.
  2. Add your offerPaste your sales page and it fills itself in.
  3. Post as normal“Comment COURSE for the link”, and it actually sends it.

Pricing

7 days free, no card. Flat monthly or yearly, never a cut of your sales.

Starter

$59/month per brand

or $590/year, saves $118

For one brand.

  • 3,500 replies a month
  • One Instagram account, replying around the clock
  • Comment-to-DM and keyword replies
  • AI answers questions and objections
  • Replies in your followers' language
  • Human handoff inbox
No card needed
Most popular

Pro

$149/month per brand

or $1,490/year, saves $298

For one brand doing volume.

  • 9,000 replies a month
  • One Instagram account, replying around the clock
  • Comment-to-DM and keyword replies
  • AI answers questions and objections
  • Replies in your followers' language
  • Human handoff inbox
No card needed

Running several brands? Add each one at the same price. Prices in US dollars. Your card converts at checkout.

Built for high-ticket sellers

  • Coaching and consulting
  • Courses and programmes
  • Done-for-you services
  • Premium products

Not a fit for $15 products, or if you only get a few DMs a week.

What it won't do

  • Make things up. If it doesn't know, it passes the chat to you.
  • Pretend to be you. It says it's an assistant, once, at the start.
  • Cold DM anyone. It only replies to people who messaged you first.
  • Run a whole shop. Each bot knows one offer, and it can't check stock or orders.

Nobody knocks twice

If you don't answer, they buy from someone who did.